Art & Technology

Welcome to The Red Level, the portfolio website of Seth Hogan. Seth wakes up every day in Brooklyn, New York, and after a few cups of strong coffee, goes to work as an art director and designer. If you can reach him, you may be able to hire him.

Lately

Summer 2008. New York

I just finished working on the online branding and front-end design of Bumble and Bumble’s new website. One of the things that turned out to be key was my concept and design for the main Flash interface used throughout the site. It has an i-phone-like tension and user-focused goodness that make it irresistible. It also allows the user to quickly access a dizzying array of content in a fun and intuitive way.

I had a great time in the classroom last year and in early ’08, and had the pleasure of teaching the art department at Time Magazine, People Magazine, staff members at Essence, The Federal Reserve Bank of New York, Oxford University Press, The United Nations, and The Museum of Modern Art. Get the vibe by reading some reviews.

La Vista

Looking south-southeast on the West Village and Lower Manhattan. On the left, you’ll be looking over the roof of Pastis up Greenwich Street, with Lower Manhattan in the background. Scroll over to see the Hudson River, Jersey City and Hoboken on the right. You can see a bit of the High Line under construction in the foreground. In the middle of the panorama, you can see a portion of Julian Schnabel’s rose-colored Palazzo Chupi. I took this photo from West 13th street between 9th Avenue and Washington Street sometime in the Spring, 2008.

La Vista

A view of the West Village and downtown, taken from West 13th Street in the Meatpacking District.

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